In the new era of name, image and likeness, a tremendous opportunity exists for brands that are able to seize the moment and capture the attention of student-athletes, strategically identify those of whom best personify their values, and develop partnerships with those individuals to grow their brands together. Never in the history of marketing has there been an opportunity to partner with individuals who have the unique ability to simultaneously build brand awareness and convert new customers through a blend of national and localized influencer marketing.