In the new era of name, image and likeness, a tremendous opportunity exists for brands that are able to seize the moment and capture the attention of student-athletes, strategically identify those of whom best personify their values, and develop partnerships with those individuals to grow their brands together.
Define overarching collegiate sports and Name, Image and Likeness marketing strategy for our clients, identifying in-depth partnerships with student-athletes who best align with their goals and targets.
Develop creative briefs for each project that detail the strategy, messaging of each campaign, deliverables, and timelines surrounding each student-athlete influencer partnership.
Negotiate partnerships with each student-athlete, ensuring that each agreement remains in compliance with institutional rules, as well as state law.
Deliver award winning end-to-end creative content and IP development for usage by our clients and their student-athlete influencers.