Student Athlete NIL's Mission:

LEADING COLLEGE SPORTS INNOVATION. REDEFINING THE FAN EXPERIENCE

At Student Athlete NIL (SANIL), our mission is to ensure college athletic programs are able to achieve long-term success by providing unique and sustainable NIL opportunities to its student-athletes in partnership with fans and brands.

WHAT WE STAND FOR

We Are Only As Good As Our Word

At SANIL, we believe we should be held accountable in all aspects of our work. That means delivering on our promises to clients, ensuring our employees have a tremendous opportunity to grow professionally, and most significantly, demonstrating that the whole of an organization is far greater than the sum of its parts.

We Are A Catalyst For Positive Growth

SANIL employees understand and embrace their role, and use it to lift not only those they work with, but the industry as a whole. Our people are driven by an unselfish desire to achieve greatness through improving everyone they interact with, even the competition.

We Are Role Models

SANIL employees strive to embody the maxim, “do unto others as you would have them do to you.” Its employees acknowledge that they play an equally important part in our quest for success, and that without trust and cooperation, they will never be able to achieve their goals.

We Are Artists

SANIL employs artists. They are bold, creative, insightful, and brave. More importantly, they take things personally. Our employees have only one job requirement – destroy the status quo.

We Are Obligated

SANIL employees believe that you should never use the word “opportunity.” It’s not an opportunity; it’s an obligation. SANIL doesn’t have any choice – it has an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.

SANIL Team

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Jason Belzer
Founder
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Sonu Singh
Co-Chairman
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Chris Brown
Chief Executive Officer
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Rick Kanemasu
President
Michelle Obetz
Michelle Obetz
Chief Financial Officer
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Michael Lumpkin
Chief Operating Officer
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Olivia Nuss
Head of Business & Legal Affairs
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Josh Strickland
General Manager
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Billy Ray Mitchell
Regional Sales Director
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John Iezzi
Regional Director
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Pat Finn
Regional Director
Jeff Martin
Jeff Martin
Regional Director
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Mark Hayes
General Manager
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Marcus Welnel
General Manager
Tiffany Allen
Tiffany Allen
Director of Client Success
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Elle Potter
Client Success Manager
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Arryana Barton
Client Success Manager
Natalie Iacopetti
Natalie Iacopetti
Client Success Manager
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Brianna O'Malley
Student-Athlete Success Manager
Ashley Frank
Ashley Frank
Student-Athlete Success Manager
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Cameron Bruker
Social Media Coordinator
Bailey Hansen
Bailey Hansen
Student-Athlete Success Manager
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Marissa Gout
Manager, Data Analytics
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Nick Lawler
Creative Services Lead
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David Gibson
Digital Marketing Manager